Why do some apps capture our attention effortlessly while others are forgotten instantly? The answer lies in human psychology and behavioral design. In his bestselling book Hooked: How to Build Habit-Forming Products , author Nir Eyal breaks down the hidden mechanics that tech companies use to create products we cannot put down.
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It is incredibly difficult for a new competitor to displace a product that is already hardwired into a user's daily routine. The Four Steps of the Hook Model
Hooked: How to Build Habit-Forming Products – Summary and Insights Why do some apps capture our attention effortlessly
Reduce the number of steps required to get the job done (e.g., the "scroll" on TikTok or "search" on Google). 3. Variable Reward (The Craving) Hooked: How to Build Habit-Forming Products - Gitter.im
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The final phase of the Hook Model is where the user puts something back into the product. The Investment phase is not about immediate gratification; it is about building anticipation for the next loop.
Uses the product but it does not materially improve lives (often entertainment or gaming).