A Hindu doesn't just "go to temple." They start the day by drawing a rangoli (colored powder design) at the doorstep to welcome prosperity. They pause to ring a small bell at the roadside shrine built into a tree. They fast on Ekadashi (the 11th lunar day) and avoid eating onion and garlic on certain Thursdays.
India has one of the world's highest mobile data consumptions. From vegetable vendors accepting UPI payments to the booming creator economy, technology is seamless. A Hindu doesn't just "go to temple
The global conscious consumer movement has renewed interest in India’s textile heritage. Content creators are focusing on the slow fashion elements embedded in Indian attire. India has one of the world's highest mobile
Don't just show the final product; explain the "why." Tell your audience why certain spices are bloomed in oil first, or why copper vessels are used for drinking water. Educational hooks drive incredibly high save and share rates on social platforms. Content creators are focusing on the slow fashion
Indian culture is a tapestry of various threads - spirituality, art, music, dance, and cuisine - that come together to create a stunning mosaic. Our culture is deeply rooted in our history, mythology, and philosophy, which have shaped our values, customs, and way of life.
Documenting the history and revival of specific weaves like Banarasi silk, Kanjeevaram, Chikankari, and Khadi.